What do you do when your best friend is murdered?
What a horrible question to lead an episode with! It’s not like that’s a question most of us will ever have to deal with. But at a young age, it’s exactly the question Erin Weed found herself struggling with.
How do you make sense of it? How do you continue to see the world from a place of lightness and joy and safety when something so horrific triggers a sense of primal fear and retreat?
A natural organizer, Weed wasn’t about to step back from life. So she brought together her friends for a bonfire tribute before the funeral that turned into a powerful conversation about fear. How pervasive it was in the lives of the women she knew and how nobody talked about it or did anything about it.
At one point during our conversation, Erin shared…
“How messed up is it that we’re pursuing life just to not be anxious?”
That’s not really living.
That, along with a promise made to her friend’s mom, fueled Erin to launch a global education and training initiative for women called Girls Fight Back that has now been presented to more than a million women around the world.
In this week’s episode, we explore Erin’s journey, from the moment she learned about her friend to the way she leveraged a source of extreme pain to create extraordinary good. We’ll dive into her deeper motivation, the struggles and triumphs along the way.
And we’ll look at how, as Erin’s journey has evolved, she’s been able to expand her focus, becoming a mom and building other ventures, including a branding and growth strategy agency for change-makers called Evoso in Boulder, CO.
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With gratitude,
Jonathan